PPC Audit & Strategy
We audit existing campaigns or build a market and competitor strategy from scratch, identifying wasted spend and keyword opportunities.
Google Ads, Meta Ads, and LinkedIn Ads that generate qualified leads from day one —
not just clicks, but real business outcomes tied to revenue and ROI.
Pay-Per-Click advertising is the fastest way to get your business in front of buyers who are actively searching for your products or services right now. No waiting months for SEO. No hoping social media algorithms show your content. When someone types a relevant keyword into Google, your business can appear at the top immediately.
But most PPC campaigns in Pune waste money. They generate clicks that never convert, target the wrong keywords, send traffic to generic homepages, and are managed by generalists who optimise for impressions instead of qualified leads and revenue.
WebJerry Technologies manages PPC campaigns differently. We optimise for one metric that matters: the cost of a qualified lead that your sales team can actually close. Every rupee of your ad budget is tracked, tested, and optimised daily.
PPC failure is usually not about the platform. Google Ads and Meta Ads work. The problem is almost always how the campaign is structured and managed.
Targeting broad match keywords that attract irrelevant searches and waste budget.
Sending ad traffic to the homepage instead of a dedicated conversion-focused landing page.
Ads show for irrelevant searches with no negative keyword list protecting the budget.
Campaigns are launched and never optimised again — they drift steadily into poor performance.
Optimising for clicks and impressions instead of qualified leads and revenue.
Generalists running campaigns without industry, buyer, or intent-level understanding.
WebJerry manages PPC campaigns with a revenue-first philosophy. Every decision is driven by the question: does this reduce the cost of a qualified lead?
PPC is a digital advertising model where you pay only when someone clicks your ad. The most powerful PPC platforms are Google Ads, Meta Ads, and LinkedIn Ads — each reaching a different kind of buyer at a different stage of intent.
When done correctly, PPC is the fastest and most controllable way to generate qualified leads. You choose who sees your ads, how much you spend, and you can start or stop campaigns instantly.
SEO takes months. PPC appears on Page 1 within hours of campaign launch.
Social organic reach is limited. PPC reaches your exact target audience directly.
Trade fairs happen twice a year. PPC runs 24/7, 365 days a year.
Referrals are unpredictable. PPC scales based on budget and performance.
Newspaper and hoarding ROI is hard to measure. PPC tracks every rupee to conversions.
Start, stop, pause or rebalance campaigns instantly based on what the data is telling you.
"Auto Components Supplier Pune — Export Quality, ISO Certified" with export-focused trust and sample CTA.
"Brake Pads & Clutch Plates Manufacturer Pune — Export to 15 Countries" with instant quotation CTA.
"2 & 3 BHK Flats in Wakad from ₹65 Lakhs — Limited Units Remaining" with site visit CTA.
"Is Your Sales Team Still Using Excel to Track Leads? There's a Better Way." with custom CRM demo CTA.
Every ad WebJerry creates is A/B tested with at least three variations. The winner gets more budget. The underperformers are paused and replaced with new tests.
Get a Free PPC AuditBest for high-intent buyers actively searching for your product or service.
Best for B2C, real estate, education, healthcare, retail, eCommerce, and SME targeting.
Best for manufacturers, IT, staffing firms, and B2B businesses targeting decision-makers.
Best for longer sales cycles where repeated touchpoints improve conversion.
Best for demonstrations, testimonials, factory tours, and educational brand-building.
Best for eCommerce and product catalogues that benefit from image-led placement.
Campaigns are organised by purchase intent, not just search volume.
Ad traffic goes to dedicated landing pages, not the homepage.
Ads, CTAs, and landing page elements are tested continuously.
We optimise ad relevance, CTR, and landing page alignment to keep costs down.
We report meaningful conversions, not vanity metrics or empty clicks.
Budgets, bids, and creatives are reviewed daily — not set and forgotten.
Google Ads: ₹32,000/month spend, 28 qualified RFQs, ₹1,143 cost per lead.
Meta + Google Ads: ₹58,000/month spend, 74 qualified inquiries, ₹784 per inquiry.
LinkedIn Ads: ₹45,000/month spend, 19 enterprise leads, ₹2,368 per lead.
Google + Meta Ads: ₹24,000/month spend, 127 demo registrations, ₹189 per registration.
Google Search Ads: ₹28,000/month spend, 41 qualified dealer inquiries, ₹683 per inquiry.
Meta Shopping Ads: ₹36,000/month spend, ₹4.8 lakh direct revenue, 8.3x ROAS.
Problem: High cost per lead, weak international lead quality, and no reliable reporting.
Solution: WebJerry separated domestic and international campaigns, created country-specific landing pages, added conversion and call tracking, and rebuilt negative keywords.
Result: Cost per qualified lead dropped from ₹4,200 to ₹1,100 and international export leads started arriving consistently.
Problem: Too many unqualified leads and wasted sales team time.
Solution: WebJerry added a two-stage qualification flow and retargeting.
Result: Lead volume dropped intentionally, but qualified site visits rose from 45 to 81 per month.
Problem: ₹60,000/month on LinkedIn Ads with zero leads.
Solution: WebJerry rebuilt targeting by title, company size, industry, and seniority, then shifted to lead form campaigns with audience-specific messaging.
Result: CTR rose from 0.8% to 3.4%, and the first enterprise contract worth ₹18 lakh closed within 45 days.
Your buyers are searching Google right now. Are they finding you or your competitor? Book your free PPC audit today and we will show you what a well-managed campaign could realistically deliver for your business.
Book Your Free Audit